It’s not just large national retailers using promotions and sales to lure shoppers this holiday season. Higher-spending small businesses estimate 32% of their total sales in the next 12 months will come from discount deals, daily deals, coupons or similar offers, up from 23% in 2013. That could impact how retailers allocate their marketing dollars over the coming weeks. View BIA/Kelsey’s newly released analysis of how small businesses use loyalty programs to reward frequent customers.
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