Advertising agencies have high hopes for the new year, with 43% saying they expect business to increase in Q1 2017, according to a new report by media technology firm Strata. In contrast, only 11% of agencies said they expect a drop in business.
Why I'm Grateful to Be a Solopreneur
INC MAGAZINE – VISION 2016
This year I'm glad I work for the best boss ever--me. Maybe you should join the ranks of solopreneurship as well.
Every once in a while I think, "Wouldn't a corporate job be nice?" You know, the kind where your paycheck is the same every week and you get a bonus once a year, and stock options and an annual holiday party? Then I remember that while I've loved my previous jobs, I love being a solopreneur even more. At this Thanksgiving season, here's why I'm thankful for my current situation.
Damon Balch - 4 Local Media
1. Plan out each day - I once heard the quote "Those who fail to plan, plan to fail" and it really resonated with me. I find my productivity soars if, each night, I take 10 minutes to write a list of five accomplishments I aim to make the following day. In 2015, I resolve to do this every working day.
2. Keep phone calls to 10 minutes, max. Phone call shouldn't be longer than 10 minutes. Get on, get to the point and get off. Speaking of your phone, please be a professional and record a NEW 2015 personal voice message!
3. Catch up in the mornings. It is easy to get behind on email. Over the years, I have learned to take time each morning to catch up on it before business hours. For 2015, I will delegate half of my time in the morning to get through my top 5 most important emails.
4. Improve your workspace. It sounds small, but I need to buy a double monitor! Working on a laptop means that I'm constantly bent over a tiny screen, which hurts my productivity (and my eyes). With a double monitor, I can view more information, organize and focus my workday, and not lose track of all of my documents and windows.
5. Take time to stop working and reflect. Reflection allows me to be grateful for what I have and consider the right goals to work toward. Then I can sprint in short bursts in the right direction. Schedule your day, take breaks. Who said you need to work 5 days a week? STOP! Work harder and smarter 3-4 days a week! Take 3 day weekends 52 weeks per year! Schedule 2 hours everyday to be at the gym.
6. Stop multitasking. Often we think that by multitasking we are being more productive. But I've found that it's hard to do many things really well if you are doing them at the same time. You have to focus on ONE THING at a time. – Dave Roland
7. Quit time wasters (including Fantasy Football). If your 2015 priority is making more money, then make sure and use your time wisely. Surfing the internet, spending time on Facebook or watching TV between 5am-8pm does not fit into your income goals!
* Bonus: It's not what you know, it's WHO you know! Become a 4 Local Media partner and associate yourself with some of the top industry professionals. The 4 Local Media membership is the same as hiring a personal consulting firm to help you accomplish your business goals!
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U.S. Auto Industry Generates Record $1.1 Trillion in 2014 Sales
But that number likely to double by decade’s end! Dec.19, 2014
More than 54 million new and used vehicles will be purchase in 2014 accounting fro $1.1 trillion.
When the books are closed on 2014, combined new and used auto sales are likely to reach a record $1.1 trillion in the U.S. And that figure could double by decade’s end, according to various industry studies.
Small businesses step up promotions and discount deals.
It’s not just large national retailers using promotions and sales to lure shoppers this holiday season. Higher-spending small businesses estimate 32% of their total sales in the next 12 months will come from discount deals, daily deals, coupons or similar offers, up from 23% in 2013. That could impact how retailers allocate their marketing dollars over the coming weeks. View BIA/Kelsey’s newly released analysis of how small businesses use loyalty programs to reward frequent customers.
We use some of the leading online and in-store promotions partners in the country! Start your own digital media company using the 4 Local Media Network and provide access to the leading partners in the industry!
Contact us directly at (480) 442-1049 or email HERE
---4 LOCAL MEDIA TRAINING
Smartphones beat tablets for delivering ad results; tablets win for engagement Advertisers are shifting ad dollars to mobile and away from other formats in order to drive customer engagement, reach consumers across platforms, build brand awareness and drive retail or online sales, according to a July 2014 study by Advertiser Perceptions. But where will those dollars come from over the next year? Print, television and digital display are the chosen ones.
More than 40% of US advertising decision-makers who planned to increase mobile ad spending over the next 12 months said they were taking money out of their print advertising budget to do so, while 34% said the same about TV ads. Even digital ads aren’t safe. Nearly one-third of respondents said they would lower investments in digital display advertising in order to spend more on mobile. A lucky 38% of respondents planned to fund higher mobile spending thanks to an overall expansion of their budgets.
Mobile will likely continue to grab ad dollars away from these formats—and possibly others—as it continues its rapid expansion over the coming years. This year, eMarketer estimates that US advertisers will increase spending on mobile ads by 78.0%, pushing the total to nearly $19 billion, and next year, growth will come in at 50.0% for mobile ad spending of $28.48 billion. Even in 2018, expenditure on mobile advertising in the US will expand by nearly 20% to raise the total to $58.78 billion.
Whether advertisers put their mobile dollars toward smartphone or tablet ads depends on what they’re trying to achieve. Advertiser Perceptions found that smartphones were better than tablets for delivering ad results such as impressions, awareness and return on investment, and they also beat the bigger screen for audience and targeting. Meanwhile, tablets won for engagement and user experience.
Want to get a piece of the $19 BILLION DOLLAR increase next year? Work with the experts who know how to do it. Call Damon Balch at (480) 442-1049
If your marketing strategy for Canada is the same as your strategy for the U.S., you're seriously missing out. Here's what you might not know about this dynamic and growing market.
Marketing is all about getting the right message to the right person at the right time. For marketers in Canada, that often means investing in digital, mobile, video, and social strategies to reach a population that's increasingly active in these spaces. Here's what you might not know about marketing in Canada -- and its future.
Digital ad spending is projected to surpass TV for the first time In 2012, advertisers spent more than CA$13.24 billion, and this figure is projected to hit CA$15.61 billion by 2017, according to reports from eMarketer. This year, digital is predicted to surpass TV spending for the first time -- and to continue to grow. eMarketer projects digital spending will reach C$4.64 billion by 2017, representing 29.7 percent of total media ad spending in Canada.
Mobile spending will see triple-digit growth rates in 2014 Canadians are consuming more content on their mobile phones than ever before. Local targeting, context-based messaging, and social media and video marketing capabilities add to mobile advertising's potential. By 2017, mobile is predicted to account for a third of Canada's total digital spend. Mobile spending doubled from 2011 to 2012, and eMarketer predicts this spending will see triple-digit growth rates this year, hitting approximately CA$326.5 million.
“No one wakes up excited to see more advertising, no one goes to sleep thinking about the ads they’ll see tomorrow… No one jumps up from a nap and runs to see an advertisement.”-- Jan Koum, WhatsApp
“It turns out it was just advertising. There was no higher calling.” -- Linds Redding
The advertising industry is in a state of existential crisis, thanks to technology; analytics; migrating, fickle and/or distracted eyeballs; Netflix and other on-demand services; piracy; privacy; attribution; the decline of print as a medium; stagnating television audience numbers; and the fact that we can finally start to understand which 50% of our ad spend is wasted. And even though the television ad industry is still going strong, any forward-looking strategist will be contemplating how all of those factors will cause the landscape to shift.
Fans of the most excellent “Good to Great” by Jim Collins and Steve Porras will recall the injunction to preserve the core while stimulating progress. It should be no surprise, then, that the starting point for any long-term strategic thinking is to understand the core as deeply as possible. Why are we here? What is our contribution? What is the essence of who we are -- as people, as a team, as an organization?
Until we go back to first principles and question our assumptions, we have no foundation from which to evolve. This is what the advertising industry needs to do -- because there is a chance, just a chance, that we have forgotten what it is all about. Branding, for example, is not about convincing people to like you more. It is about communicating who you truly are, what you truly care about, what you believe and what drives you.
Marketing is not about selling more. It is about finding those people who resonate deeply with your brand and forging a joyful connection with them. It is about a meeting of the minds, the hearts, and, then and only then, the wallets.
Advertising is not about convincing people to buy stuff they don’t need. It is about helping people who are likely to resonate with you to become aware of your existence and be reminded of who you really are.
Communication is not about you getting your point across. Communication is a dynamic relationship between or among people, sharing information with and listening to each other. Communication is contextual; it depends on both speakers and listeners, their values, their filters, their worldviews, their levels of empathy.
None of these things is a one-way street. They are not about a company sitting at the center of the universe exporting first its ads and then its goods to the gullible consumers orbiting it. They are about a cultural partnership, where an organization says, “This is who we are -- were you looking for us?” and a person says, “Yes! You are exactly what I need!”
The wonderful Hugh MacLeod talks about the internal conversation and the external conversation, and about the need for those two things to be aligned, and about the fact that blogging or social media is a way to poke holes in the membrane that divides the two so that it is easier to bring them into sync. “The big play in corporate blogging,” he says, “is not eyeballs, it’s ALIGNMENT and CULTURE. Alignment precedes eyeballs, not the other way around. Meditate on this.”
Remember why you are here. It is not to convince people to buy your stuff at any cost. It is to do something worthwhile, something that is aligned with your customers’ idea of themselves. And that’s the truth.
U.S. Online Spending Estimated At $46.5B In '13, Mobile Search Surges
Global online advertising spending increased 10.2% to $28 billion in the third quarter of 2103 from $25.4 billion in the year-earlier period.
Plus, quarterly ad spending growth in the U.S. was slightly ahead of that rate, rising 12.1% to $11.5 billion from $10.3 billion a year ago, per research firm IDC. Based on signs of an economic rebound in the last two quarters, IDC estimates the pace of spending increased to 13.4% in the fourth quarter, for a total of $13.2 billion. That would bring the U.S. total for 2013 to $46.5 billion.
With its latest update, IDC said it added coverage of Twitter and Hulu, while dropping Disney Interactive Group, a former client. Both had a digital ad market share of about 1.1%. We expect “Hulu's share to stagnate or even decline going forward, while we expect Twitter's share to increase, if slowly for now,” wrote analyst Karsten Weide.
U.S. online search advertising grew 6% to $4.9 billion from $4.6 billion, with Google’s market share declining by one percentage point to 55.6%. Microsoft added two points to reach 13.7%, while Yahoo remained flat at 6.1%. Twitter ads had about 0.7% of the segment.
On the display side, spending went up 8.2% to $3.3 billion from $3 billion a year ago. Google extended its lead by one point to 24.9%, followed by Yahoo with 9.1% and Facebook down a point to 8.2%. Hulu had a display share of 3.9%, down from 4.1% in the prior quarter.
U.S. mobile advertising, starting from a smaller base, grew much more quickly in the third quarter. Mobile search advertising surged 59% to $1.1 billion from $700 million a year ago. Mobile display was up 54.4% to $700 million from $500 million.
In addition to Twitter and Hulu, IDC bases its estimate of U.S. ad spending primarily on the total gross Internet ad revenue of eBay, Facebook, Google, IAC, Microsoft, Yahoo and YP. The top companies account for about 80% of all ad spending, with the long tail of sites contributing 20%.
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Source: Media Post - January 2014